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#1

Oculus Rift and GoPro are both consumer devices and not intended as a medical device.

#2

2017 has marked a major shift in the way pharmaceutical giant Novartis will be using and expanding innovative digital platforms to share major congress experiences, education and medical information with physicians.

#3

A new “Taking the Pulse” report from Decision Resources shows that people in two of America’s fastest-growing medical professions are eager to partner with pharmaceutical companies to deliver the best patient education resources possible.

#4

This branded app gives the patient educational and reference info and follows them day by day as they begin their medication and following them through their treatment.

#5

Whether it is through advertising, or public relations, or medical education – it may be imperative to keep them in the picture in order to earn their interest and engagement with your treatment.

#6

Wendy Balter, Managing Director of Cadent Medical Communications, writes for PM360 about the evolution and important role of the "Connected Opinion Leader," or "COL."

#7

They’ve recently announced that they will be opening a School of Medicine in 2020 described as “forward-thinking education for tomorrow’s doctors.”

#8

Clinical educators can help empower the patient to make their own informed healthcare choices.

#9

Medical communications agency building relationships, understanding, and collaboration between the biopharmaceutical industry and healthcare professionals

#10

How will the pharma marketing, educational and service model adapt in response to redefined value in immuno-oncology?

#11

A recent survey by the Decision Resource Group reveals that only 34% of physicians feel that pharmaceutical websites are trustworthy.

#12

Medical communications agency building relationships, understanding, and collaboration between the biopharmaceutical industry and healthcare professionals

#13

Our previous articles covered the definition of mobile medical apps and three examples of FDA-approved apps.

#14

“Teachable moments,” education experts tell us, are events in which reality stares us in the face and ignorance is no longer an option.

#15

Periscope (a Twitter company) allows users to view the world through another person’s eyes.

#16

Here’s a fantastic little case study of our Let’s Play trend in action (see Digital Trend #6).

#17

inVentiv Health Communications agencies GSW and Biosector 2 are shortlisted for a total of 5 Medical Marketing & Media awards.

#18

It’s been mighty cold lately, hasn’t it?

#19

After a particularly intense week in the media, a three-day weekend seems like a much needed respite.

#20

Every year 300 to 400 physicians commit suicide in the United States, a number that is roughly the size of 3 average med school classes.

#21

Last week, America’s leading social network for healthcare professionals announced that its membership has surpassed 800,000 healthcare professionals in the US alone.

#22

One of the most powerful ideas to emerge in recent years is continuity of care in medicine.

#23

Digital health company Peerwell created an app to prepare patients for surgery and, in turn, reduce the amount of time they spend in the hospital.

#24

A campaign launched this week by World Health Organization (WHO) to attempt to reduce medication-associated harm in all countries by 50 percent over the next 5 years.

#25

While burnout among HCPs isn’t new, its rapid acceleration is forcing us to address it with a new level of urgency and empathy.

#26

Are you using a mobile app to track a health condition, get medical advice, or simply to stay in shape?

#27

Their goal is to educate patients about available resources (including cost, access, affordability) and to address specific product inquiries.

#28

Akili Interactive Labs doesn’t develop medicines or molecules, but it’s still hoping to earn a prescription.

#29

Novo Nordisk’s new diabetes drug seemed all set for launch in early 2020, a time nobody could plan for.

#30

From augmented to virtual reality, brands are leveraging video-game-like tech to evolve the training experience for doctors around the world.

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